WSTREND 2027户外服流行趋势白皮书

2025-11-14

前言：户外服从“场景装备”迈向“生活方式”

后疫情时代的生活结构正在发生重构。户外运动不再是小众活动，而成为都市人调节心理、重建身体感知的重要方式。与此同时，“城市 × 户外”的边界被迅速打破，服装需求从专业功能扩展到情绪表达、社交身份与生活仪式感。

基于对 500+ 国际秀场、户外品牌新品、消费者行为与文化趋势的监测，WSTREND 提炼出 2027 年户外服的六大核心趋势，它们共同构成未来户外服饰发展的审美方向与商业价值。

多元色彩

diverse colors

多元色彩成为情绪调节器，以鲜明对比与自然色调重建视觉能量。功能外套以轻盈廓形承载色彩张力，释放自在与修复力。色彩不再只是装饰，而是情绪疗愈与自我表达的当代语言。

A spectrum of colors acts as an emotional regulator in the urban rhythm, blending vivid contrasts with nature-inspired tones to restore visual energy. Lightweight functional silhouettes channel this chromatic tension, offering freedom and a sense of renewal. Color becomes more than decoration—it's a modern language of healing and self-expression.

机能优雅

Functional Elegance

在都市节奏与情绪波动中，机能被柔化为优雅的力量。结构感与柔性面料交织，构筑温和却坚定的防护屏障。优雅不再是脆弱表达，而是从容与力量并存的当代姿态，是女性化与力量的结合、优雅和实用主义的融合。

In the fast-paced urban landscape, functionality softens into a refined form of strength. Structured lines merge with fluid tactility, creating a gentle yet resilient shield. Elegance becomes a calm force—an expression where composure and power coexist in the modern world.

都市防护

Urban Armor

当代都市中的“防护”不再只是物理层面，而是心理与社交的屏障。通过衣着结构、材质与形态，个体在视觉上构筑属于自己的“安全空间”。

In contemporary cities, "protection" is no longer just physical, but a psychological and social barrier. Through the structure, material and form of clothing, individuals visually construct their own "safe space".

自然疗愈

Natural Utility / natural healing

山系风格以回归本真为核心，摒弃繁复装饰，强调自由、松弛与自我节奏。在无性别语境中，它象征着一种向内修复、向外探索的生活态度——让身体在自然感中舒展，让心灵在边界之外呼吸。

Mountain-inspired style centers on authenticity and mindful simplicity, abandoning excess for freedom, ease, and personal rhythm. In a gender-neutral context, it reflects a lifestyle of inner restoration and outward exploration—allowing the body to unwind and the mind to breathe beyond urban boundaries.

环保拼接

environment-friendly splicing

拼接不再是装饰，而是一种可持续态度。通过重组、整合与再生的方式，服装承载修复与延续的理念。在无性别语境中，它象征对资源的尊重，对未来的负责——让创意成为环保的语言。

Patchwork evolves beyond decoration into a sustainable mindset. Through reconstruction, integration, and regeneration, garments embody the principles of repair and continuity. In a gender-neutral context, it reflects respect for resources and responsibility toward the future—turning creativity into a language of environmental consciousness.

人宠时尚

Pet-Human Fashion

当城市孤独被柔软陪伴治愈，人宠同款成为情感的延伸。冲锋衣同步设计，让彼此在风雨中并肩前行。它不仅是服装，更是连结——一种把爱穿在身上的方式。
核心数据支撑：国内“90后”的宠物主占比已超过40%，且普遍将宠物视为“家庭成员”；宠物服饰需求根据居家、户外、特殊节日等场景细分，每年保持20%以上增速，预计2030年市场规模突破80亿元。

In a world where companionship heals urban loneliness, matching jackets for humans and pets become an emotional extension. Coordinated designs let both stand together through wind and rain. More than a style, it is a connection—wearing love, side by side.